About the Digital Marketing certification

Digital marketing, also called online marketing, is the set of strategies used to promote products or services through digital channels and technologies such as search engines, social media, websites and email. Knowing how these channels attract, engage and convert an audience, and how to measure the results, is useful in advertising, communications and e-commerce roles.

The DMPC™ is designed as a first step and is intended for beginners, students and career changers as well as working marketers. You study the free official material at your own pace, take the exam online when you feel ready, and only pay if you decide to make your result official.

• Digital strategy
• SEO
• Pay-per-click advertising
• Content marketing
• Email marketing
• Social media marketing
• Marketing analytics

How to get the DMPC™ certification

Two free steps. No sign-up fee and no credit card needed.

1. Step 3: pass with 60% or moreAnswer at least 12 of 20 questions correctly.
2. Step 4 (optional): make it officialClaim the official certificate and digital badge after you pass. See what is free and what is paid.

Why digital marketing skills matter

Figures come from the independent sources linked on each card.

What you'll learn

1. Digital marketing overview

   What digital marketing is, the Business Model Canvas, target audiences, buyer personas and the digital customer journey.

2. Content and inbound marketing

   Content marketing and blogging, podcasts, video marketing, inbound marketing, content curation, integrated online and offline marketing, and the sales funnel.

3. Lead generation

   How attractive marketing offers, landing pages and thank-you (conversion) pages turn visitors into leads.

4. Search marketing

   Search engine optimization (SEO) for organic results and pay-per-click (PPC) advertising, plus keyword research, site maps and white hat versus black hat SEO.

5. Display advertising

   How display ads on websites use text, images, video and audio to deliver brand messages to site visitors.

6. User experience and usability

   Web design, usability, responsive design, optimization, common website errors and affiliate marketing.

7. Email marketing

   Goal setting, list creation, segmentation, deliverability, automation and drip marketing, and legal rules such as CAN-SPAM, CASL and GDPR.

8. Social media marketing and retargeting

   Managing and monitoring social channels, turning fans into buyers, scheduling tools, and how retargeting reaches people who already visited your site.

9. Tracking and measurement

   Key metrics such as click-through rate, bounce rate, cost per lead, customer acquisition cost, customer lifetime value and Net Promoter Score.

The official study guide is a 102-page presentation organized in 11 sections, from a digital marketing overview through search, email and social media marketing to tracking and measurement.

Who this certification is for

• Students and beginnersA first, recognizable digital marketing credential for your résumé.
• Career changersPeople looking for an entry-level position in digital marketing.
• Marketing professionalsSpecialists and social media managers who want to modernize their skill set.
• Entrepreneurs and business ownersPeople who oversee marketing for their own business or organization.

DMPC™ exam format

DMPC™ vs. Google Career Certificates vs. HubSpot Academy

All three can help you learn digital marketing, but they focus on different things.

Want to keep building? CertiProf also offers the Business Agility Professional Certification (BAPC™), which looks at how marketing teams adapt to rapid market changes.

Learn more about Digital Marketing

What is free and what is paid

Taking the DMPC™ exam costs nothing. You only pay if you pass and decide you want official proof of your result.

Want several certifications? See all certification options, including the bundle.

Frequently asked questions